Do Visual Communication Experts know what eyes want to see?

Article no. 011   

Visual Communication

By Fameidentity

Visual communication is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, Industrial Design, Advertising, Animation colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.

Visual communication involves the use of visual elements, such as drawings, illustrations and electronic images, to convey ideas and information to an audience. During presentations, the person delivering that properly use visual aids to communicate information will have greater success in maintaining the attention of their audience, and audience is more likely to remember the information. A potential downside of visual communication involves the use of poorly real and designed visual aids that are difficult to understand or see. If irrelevant information is presented, images can also be distracting and impede the understanding of concepts they should be trying to clarify.

Overview

The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of beauty and ugliness. Excluding two dimensional images, there are other ways to express information visually - gestures and body language, animation (digital or analogue), and film. Visual communication by e-mail, a textual medium, is commonly expressed with ASCII art, emoticons, and embedded digital images.

The Eye of Horus

The Eye of Horus is often referred to as the symbol of visual communication. It is said to be a representation of an eclipse, as the corona around the pupil is like the corona around the sun during a solar eclipse.

The term 'visual presentation' is used to refer to the actual presentation of information through a visible medium such as text or images. Recent research in the field has focused on web design and graphically-oriented usability. Graphic designers also use methods of visual communication in their professional practice. Visual communication on the World Wide Web is perhaps the most important form of communication that takes place while users are surfing the Internet. When experiencing the web, one uses the eyes as the primary sense, and therefore the visual presentation of a website is very important for users to understand the message or of the communication taking place.

Image Analysis

Visual communication contains image aspects. The interpretation of images is subjective and to understand the depth of meaning, or multiple meanings, communicated in an image requires analysis. Images can be analyzed though many perspectives, for example these six major perspectives presented by Paul Martin Lester:

Personal perspective

When a viewer has an opinion about an image based on their personal thoughts. Personal response depends on the viewer’s thoughts and values individually. This might be sometimes in conflict with cultural values. Also when a viewer has viewed an image with a personal perspective, it is than hard to change the view of the image on the viewer, even the image also can be seen in other ways.

Historical perspective

An image’s view can be arising from the history of the use media. Through times sort images have been changed, because the use of different (new) media. For example: The result of using the computer to edit images (e.g. Photoshop) is quite different when comparing images that are made and edited by craft.

 

Technical perspective

When the view of an image is influenced by the use of lights, position and the presentation of the image. The right use of light, position and presentation of the image can improve the view of the image. It makes the image looks better than the reality.

Ethical perspective

From this perspective, the maker of the image, the viewer and the image itself must be responsible morally and ethically to the image. This perspective is also categorized in six categories: categorical imperative, utilitarianism, hedonism, golden mean, golden rule and veil of ignorance.

Cultural perspective

Symbolization is an important definition for this perspective. Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc. are the symbolization of the image. The cultural perspective can also be seen as the semiotic perspective.

Critical perspective

The view of images in the critical perspective is when the viewers criticise the images, but the critics have been made in interests of the society, although an individual makes the critics. This way this perspective differs from the personal perspective.

The use of Visual Communication

Technology has led to explosive growth in the use of images to communicate and understand the world around us. The use of Internet technology has turned business users into active participants that can use words and images to communicate with customers and make their brands more visible to the world. Technology that provides images, video and apps gives business owners a variety of tools to use to attract customers and expand their markets. The combination of words and images has a powerful effect on the communication of ideas.

To achieve a good visual communication you need both creative skills and foundation to image design, foundation for visual communication includes colour, designs and real image to enhance the massage meant to reach the targeted audience.

 

In spite of business people to communicate visually through commercial adverts and live promotion, fashion industry also apply visual communication to by organizing fashion show/catwalk to display their trends. Today the world is covered with music, every zone has music of its own, and music has now become the big business even in the third countries which rise competition each coming day.  To concur the market music artists uses video models and dancers in order to concur the market and accumulate as much fan as they can be.

These people we usually call models are visual enhancement since they promote the visibility of the event, commercial ad or music video

Visibility Enhancement?

Visual enhancement is technology and technic used on developing solutions to low visibility problems. Receiving low-visibility does not only take your money and time, but also can spoil the image of your business, event or career.  Low visibility can also have negative impacts on capturing the audience intended. For example, in the case of a commercial advertising process of wining the popularity and get a desirable visibility can be jeopardized by a model that impedes proper visibility.

Visual solutions usually combine high tech systems (cameras, designs, location, devices), special illumination systems (LEDs, pulsed lasers, special optics), image enhancement through image and data processing techniques, and, in some cases, augmented reality display. These capabilities are combined to meet different application requirements based on operating range, targeted visibility range, and the type of visual environment (indoor, outdoor, day/night…)

Why do you need visibility enhancement?

Like to any other low-vision person buys glasses, you too needs to enhance your visibility by having smart images and that smart look comes from both best design and visual enhancement. Many companies have tried to change marketing models but they haven’t skipped the visual communication, because it works for every aspect of the business.

On product launch, advertising, promotion or showcasing all need enough visibility; and to capture that attention desired good communication is needed; and when it comes to presentation, reception and hospitality aspiring Talented individuals are most useful to enhance that.

The rapid growth of media such as Radio, TV, Social network, Magazines, Blog and Signboards gives every business an opportunity to communicate. In order to be heard and remembered you need your particular image and standards, of course you need customized Visual enhancement to look unique. Have your own Models, your own design, your own language your own identity.